WHO BENEFITS FROM THE THOMSON MESSAGE MAPPING SYSTEM
The Thomson Message Mapping SystemSM delivers value across key businesses.
Medical affairs and publications planning
- Access critical information on the clinical themes, concepts, and messages that are being disseminated in scientific literature
- Conduct focused and effective publication planning using key strategic and tactical information tools
- Identify prominent authors and investigators working in a therapeutic area
- Ensure manuscripts under development maximize the ROI from your communications budget
Marketing, branding, and positioning
- Identify gaps in your messaging and that of your competitors
- Obtain critical information about how your competitors launched their products
- Monitor scientific literature and key medical meetings to identify new competitors
- Obtain feedback on the strength, diversity, and value of the messages your target audience is receiving about your products
Competitive intelligence
- Enhance your product positioning by receiving key intelligence about your competitors
- Stay alert to competitive threats and obtain the information you need to respond quickly and effectively
- Respond quickly to new messaging strategies from your existing competitors
Business development and licensing
- Identify new opportunities in the market place
- Benefit from more than 60 tabular and graphic reports to guide and support investment, licensing, and other product and business development efforts
Regulatory Affairs and clinical development
- Access critical information that will inform the planning of clinical trials for products in development or pre-launch
- Identify specific competitive product weaknesses and turn them into positives when positioning your product
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