How patent audits help innovations reach their full potential
Thomson Reuters
April 2010
The full potential of your IP portfolio can be realized only by thoughtfully maximizing its inherent ability to enhance your business.
This is an excerpt of an article from IAM Magazine's IP Value 2010—An International Guide for the Boardroom
What can Aristotle teach us about intellectual property? A core component of the ancient Greek philosopher's world view was the idea that the true meaning of any object can be understood only by examining its fullest potential. So, for example, the essence of an acorn is not a round nut; it is an oak tree. This higher calling is what guides the acorn along its path from a tiny seed to germination and growth to become one of the largest, strongest trees in the forest.
This metaphysical observation can be translated for the modern-day IP professional: the full potential of your IP portfolio can be realized only by thoughtfully maximizing its inherent ability to enhance your business. The desire to have a rationally grown portfolio stands out in sharp relief against the backdrop of a global recession that has caused everyone involved in the research and development (R&D) process—from researchers and inventors to litigators and senior management—to look closely at the bottom-line impact of protecting every new idea. In this type of business environment, where the entire world is a marketplace and intangible assets are currency, the innovators that win will not necessarily be the most creative or the fastest-moving, but those with the best roadmap. Only those with both the vision and the direction to synchronize inventive strategy with big-picture corporate strategy will succeed.
Learn more about developing an IP management roadmap that makes financial sense. Find out ways to audit an existing portfolio, as well as how simultaneously to gain necessary competitive intelligence to help intangible assets reach their fullest potential within the confines of a tightly managed company.
How patent audits help innovations reach their full potential: download the full article
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How patent audits help innovations reach their full potential: download the full article